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Client
CTOWN Supermarket Graham Ave, Brooklyn |
Deliverables
Custom typography for aisle signage and window displays |
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Background
Our local CTOWN on Graham Avenue undertook some serious renovations. As they expanded, they needed new interior signage to help transition their customers to new sections of the store and help improve the flow of customer traffic. |
Objective
Our objective was to create custom type treatments that would match well with the existing signage throughout the store. We wanted the look + feel to communicate a handcrafted, personal touch, but we also wanted the signage to be useful for the store and the customers. Store manager Anthony noted that after installing the new signage, flow of customer traffic improved noticeably and several customers complimented him directly on the new signs. |
