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Client
NYC Brewer’s Guild Beer Trail |
Deliverables
Logo & posters |
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Background
NYC has some of the world’s greatest breweries, but far fewer people know that than ought to. The NYC Brewers’ Guild formed to advocate for and promote awareness of its local brewing members; to increase the visibility of local beers through marketing, events, and consumer education; and to foster a healthy, ethical, and growth-focused craft beer industry throughout the city. |
Objective
With the relaunch of their Beer Trail App, the Guild wanted a fresh look and promotional posters to display in venues to promote the app and encourage patrons to download and use the app. Through the posters, we’re letting people know that they NYC Beer Trail App is a great way to discover NYC’s vibrant craft beer scene. |
